In a recent grocery store encounter between my mom and first grade teacher, the inevitable question was asked: “What’s Magan up to these days?” It was of little surprise to my teacher that I was in sales, as I had always been a talker throughout class and seemed apt for the role. Talking, connecting and asking questions of strangers has always been a strong suit and moving into the title insurance role has been a relatively smooth transition.
As with any sales role, the job depends on finding new clients to generate revenue for my employer. In a typical role, the cost of doing business includes lunch at great restaurants, drinks at happy hour, green fees and tickets to the happening sportsball games. Of course, I’m in a heavily regulated industry which does not allow for such . frivolous expenses for the sake of meeting clients. All we can do as reps are help gather information for mailers, facilitate conversations within the offices and gift small tchotchke’s, so long as they are valued at less than $10 with our logo permanently affixed to the item.
Needless to say, there is not a whole lot that separates the reps from one another save for personality and a great team. Creativity plays a huge part when identifying ways to meet clients, potential clients and the industry as a whole. San Francisco is a small city, in terms of square footage, and realtors know every inch of it and everyone in it. So in an industry where we are unable to use money to set ourselves apart from the pack, what makes one sales rep different than the next?
In my opinion, our business acumen. How do we approach finding new clients? How do we stay top of mind? Do we employ social media in our own work, even with the limitations of SB-133? My goal is to consistently work on my own business as a brand, Think Biggs. My hope is that this experiment helps me understand what works, what has a lukewarm reception, what brings stress or elation, and what was a colossal waste of time on my end.
The goal here is to review the actions to help me Think Biggs.